Having fallen in love, at the age of 5, with traditional bobbin lace from her native town in the Azores Islands, Susana Bettencourt studied at Central Saint Martins and the London College of Fashion, subsequently fusing strong digital techniques with her love of handwork.
The brand’s ultimate goal is to explore the synergy of new technologies and the digital with traditional craft, as well as the synergy with her two homes – London and the Azores. Looking to build a self-sustainable business, Who’s Next is the perfect platform for a brand of this ilk, as it showcases the best brands of the world and helps designers to spread their name and sell their collections to the best boutiques.
Susana Bettencourt started in February 2011 and showed her first collection at London Fashion Week’s Exhibition, followed by the Tranoi, in Paris, and the Portugal Fashion Week Show. In this short space of time, and given the exposure across different platforms, the label has found favour with iconic stores such as Luisa Via Roma. For the next four seasons, the brand´s strategy is to increase the presence of digital formatting, which is a key feature of the actual product and of the brand´s profile.
Given the handwork and the importance of seeing knitwear up close, a stand at Who’s Next would essentially allow buyers to view the product in an intimate setting, while also enabling the collection to take a significant leap forward in terms of its presence as a brand. Product-wise, the range offers bobbin lace dresses that are unique and take months to develop, as well as digital jacquards and prints that, thus providing accessible and modern products.