Thesparkleffect was founded by Kelly and Arianne when they noticed how many people were using plastic glitter at events in Lisbon.
After a market study, they found out that no local brand of biodegradable glitter existed in Portugal and made the decision to start their own brand, while giving this innovative product a twist. They partnered with Bioglitter™, the world’s leading eco-friendly glitter brand and creators of the first plastic-free certified biodegradable glitter.
The idea of combining the glitter with a cool accessory was to make these biodegradable sparkles a conscious fashion statement, increasing discussion and awareness about how bad plastic glitter is for our planet. More than just creating a brand, they wanted to turn this idea into a movement. #thesparkleffect movement has the mission of spreading the eco-sparkle happiness, while raising environmental consciousness. After the Sparkle Necklace started having a big success in Lisbon, they decided to add some more sparkling eco products to their brand.