Le Mot was founded in 2017 by Susana Santos, a fashion lover with a great passion for France and a weakness for Parisian style. Susana began her career in Portugal working for Elle magazine, but her strong desire to discover the fashion business took her to the French capital, where she worked for luxury brands such as Jean-Paul Gaultier and Nina Ricci.
After 6 years living in Paris, Susana returned to her hometown, Lisbon, but the French “je ne sais quoi” was still absent in her life. Always in search of unisex t-shirts with clean aesthetics and a French touch, Susana decided to found her own brand, Le Mot, to give a French touch to her life and to everyone who wanted it.
The brand began with a longstanding passion for words. Especially for French words, because everything looks sexier in French. Born in Paris and raised in Lisbon, Le Mot is a brand for all T-shirt lovers with a sense of humor, who like to use their favorite words exactly where they belong: on the chest, close to the heart.